The typeface is custom so once again whatthefont is useless to me. It is an informational poster from Maryland Institute. The font style seems to be more glyphic in nature. I saw the letter while looking through PRINT magazine. That change in stroke width really caught my eye.

Hw

This elongated San-serif logo has a scripty feel to it, I think that's what caught my eye in the first place. The clymer wordmark usually does not appear in many commercials, but most mechanics could identify it easily by the swooping R. The spacing seems not to be constant the Y and M collide while the E and R have decent spacing. The font look like Heywood the most, but that swishy R is throwing me off. Heavy Black caps screams for attention when sitting next to other books on the shelf.

Hw

Of course, I had to do one of the apple product logos. Clean cut and professional, this wordmark is as minimal as minimal as it gets for advertising. The font style is a custom version of Garamond narrow. The kerning is more spaced than usual giving the eye less to think about. The thickness of all the stroke are consistent, which adds the uniform feeling mac embodies. I see this book everyday, I am not really attracted it I am just dutifully connected.

Blog

While shopping I stumbled upon this logo. I like this advertising because the mountains look like onions. Having onions in white lettering brings great imagery to my mind and tears. It's easy to identify the sans serif font as univer or something similar. The mountain type is in the modern style, yet whatthefont refuses to cooperate with so I am guessing Usherwood. All the spacing gives drama to each letter.

Homework

One of my brothers favorite books in his younger years. Since What the Font constantly fails me, I guess the font is catull. The font seems to be serif and glyphic in style. This book is about 17 in tall so the font is huge which helps the reader visualize a dinosaur. The spacing between the O and S is even but the R and S seem to be running into each other. The color reminds me of hard, dry Earth. Overall this font brings back memories.

It is always a tough decision for me picking laundry detergent. Tide washing detergent, like the other bright colored liquids, has very thick strokes for its wordmark. This sans-serif font has more of a grotesque style. I am guessing the font is custom made. I think a rounded frutiger might be the closest comparison to the Tide wordmark. Again type with tight kerning usually catches my eye quickly.

This is one of my grandma's favorite products, I think she just likes the font. The light handwritten script, gives it a very sophisticated feeling. Blue is always a strong color for building trust between manufacturer and consumer. I can't figure out why they cut off the y and the s so sharply.

I think one of the reasons I saw this movie is because of the font used in the advertising. Although what is funny is that there is a completely different font at the opening screen. I think they ran out of time in post production and used Unvers or something like that. I wish they keep the yellow in the font to give it more of a sandy feeling. I just noticed it after I bought the movie.

This clean cut logo reminded me of bahuas, as I was scrolling through the CommArts web site. The design firm here is Dowling Duncan. The light font kinda feels like clothing for petite women. I like the way the hid the r within the b by change the color of the stroke. I think the font caught my eye just because it is a san serif style and I naturally tend to lean toward those.

Because I am in the process of looking for some new shoes, I thought puma had an interesting bag/box. Puma is like the fancy Nike. I think the font is or something with the same san serif feel. It looks like a rounded version of Futura Display. It's bold font speaks confidence in the product, spacing is also close to achieve a more unified feel. I usually don't buy puma's but the condensed font style drew me in.

I was just at best buy a couple days ago and just notice how blan the logo was, yet I still love the store. I think the font is a bold version of Gill Sans. The close spacing gives it a very busy feel. I think the yellow is what adds the energy. I guess it serves it purpose as identity , says it plain and clear, buy the best stuff here.

I finally got a post up...finally. I really like this font called age font, or ageless font. The simplicity brings out a very futuristic feel the typeface, yet still relevant. I really like the how the strokes stop so abruptly. Each letter creates a unique art form with their negative and positive spaces. I think I've seen the "g" as logo somewhere.

PosterSketch

Copy

Failed bookkeeper to legendary designer, Frederic William Goudy , was a man who never gave up. 40 years into his life Goudy decided to leave his bookkeeping job and take up type design. Five years later he managed to open his own print workshop. Even after fire destroyed his workshop in 1908, Goudy continued to design type that captivated audiences at a university level. Goudy’s name became known to type type world as he began to exclusively design for the University of California. At the end of his life Goudy left us with over 100 new type designs. The most notable being Goudy Sans, which was developed in 1915 for the American Type founders and the font used for this paragraph.

Ipad wallpaper

Color

I was a little too ambitious at first, at least I think I was. The first idea was to make a family setting. The difference in color would come from the different family members representing a branch of the Sony company.
The idea I settled on was the levels of excitement sketch. An eye popping background that would communicate excitement during different seasons.

Posterproject

Version 1Version 2

Version3

Honda Motor Co., Ltd. operates under the basic principles of "Respect for the Individual" and "The Three Joys" — commonly expressed as The Joy of Buying, The Joy of Selling and The Joy of
Creating. "Respect for the Individual" reflects our desire to respect the unique character and ability of each individual person, trusting each other as equal partners in order to do our best in every situation. Based on this, "The Three Joys" expresses our belief and desire that each person working in, or coming into contact with our company, directly or through or products, should share a sense of joy through that experience.

In line with these basic principles, since its establishment in 1948, Honda has remained on the leading edge by creating new value and providing products of the highest quality at a reasonable price, for worldwide customer satisfaction. In addition, the Company has conducted its activities with a commitment to protecting the environment and enhancing safety in a mobile society.

The Company has grown to become the world's largest motorcycle manufacturer and one of the leading automakers. With a global network of 501* subsidiaries and affiliates accounted for under the equity method, Honda develops, manufactures and markets a wide variety of products, ranging from small general-purpose engines and scooters to specialty sports cars, to earn the Company an outstanding reputation from customers worldwide.

Book Covers

Homework 8

1. Why is understanding design principles alone not enough to become an artist?
2. How is the process different for fine and commercial artists?
3. Compare convergent and divergent thinking: What is similar? What is different? How do designers usually think and why?
4. Where do ideas come from?
5. What are some techniques for generating lots of ideas?
6. How can you become a better artist

1."The more you know the more you can say" understanding a variety of disciplines can widen you ideas for design.

2. Fine artist can think more divergent, because there freedom of deadlines, Commercial Artist need to get the project to the client on time, and will throw away weak ideas.

3.Convergent and divergent thinking both have the end in mind, One more specific than the other. Convergent thinking will throw out weak ideas while, divergent think let the ideas evolve. Designers are usually more convergent thinkers, it allows for more collaboration.

4.Ideas are generated off other Ideas, there is nothing "new" under the sun, just tweaks

5. Going to a museum, walking outside, doing random search on google, write down everything that you smell.

6. Allowing yourself to be open-minded and to learn about as many different things as you can

Creativity

1. Compare your creative process with that of Roger Von Oech. Where are your strengths and weaknesses?
2. Why is creative thinking as important as any technical skill?
3. Which of the seven characteristics of creative thinking describe your personality best? Which ones do you need to cultivate more?
4. What are some ways to manage your time?
5. What are some ways to reduce stress?
6. Do the goal setting exercise on pages 112-113, then describe your top four goals along with a rough timetable (be sure your goals are "good" goals)

1. Strengths - task focused , flexible , persistent Weakness - perfectionist,

2. It opens the mind to allow for more skills to be learned

3. Task oriented - Adventurous

4. Settings realistic goals, breaking the task into smallers sections

5. Getting into a quite room or running

6.Allow for more open thinking by brainstorming- draw in book 1-2hrs a week

Learn CSS - pratice ever other day

Create model business structure - consult with business officials 1 week a month

Evaluate goals monthly - set up chart on wall to visualize progress

Book Cover Sketchs

Obviously I need some practice

Cover Designs

Depth

1. Why is value relative?
2. Why might high contrast be especially important to commercial artists?
3. How can value help create an illusion of volume, space and depth?
4. How many different devices are there to show depth? Name them.
5. In order to understand linear perspective, what must be present?
6. What is the difference between one-point perspective and two-point perspective?
7. What kind of linear perspective is closest to what you see in photography? Why?
8. When would it be appropriate to use depth in composition? When should it be avoided?

. A grey has two diffent values depending on the darkness of the background

2. The artist can use contrast to paint the object or idea in a "positive" light increasing clarity

3. Through gradiation a object can obtain more volume, Space is made using more crisp elements in the foreground and gray blurred elements in the background, Depth can be made with darker object moved toward the foreground while lighter objects lay in the background.

4. Linear perspective, Overlap, Amplified perspective, atmospheric perspective

5. A picture plane

6. One-point perspective has one vanishing point on the picture plane while two-point has two vanishing points

7. Two-point perspective since the photo is through a 2-D medium

8. It would be appropriate when communicating a more complex idea with double meaning, It would be less effective for signage or something more straight foward.

Line

1. What kind of lines can communicate motion? Stability? Energy?
2. Why are human beings able to see "implied" lines?
3. How might a graphic designer use lines differently than a fine artist?
4. How is visual rhythm different than musical rhythm?
5. What must be present for rhythm to exist?

1. Diagonal lines convey motion, horizontal lines convey stability , and vertical lines show energy.

2. We have a natural inclination to gain visual unity

3. Thickening lines might indicate the most important information on the page

4. It is not, the rhythm works the same visually as it does musically

5. A sense of movement.

Balance

1. How is visual weight different than physical weight?
2. What happens to objects when they get close to the edges of a composition?
3. Why are human beings more comfortable with balanced compositions?
4. What happens when there is imbalance?
5. Is there a place for purposeful imbalance? Give some examples.
6. Why is symmetrical balance so popular in architecture?
7. Can different types of balance be used in a single composition?
8. How many ways are there to achieve asymmetrical balance? Name them.
9. Is radial balance always symmetrical? Why or why not?

1. Refers to importance rather than sinking or floating

2. Can either tend to rise or sink according to the location of the object

3. Communicates calm and stabilty reinforces our desires for an equilibrium

4. Causes unrest instability

5. In Eric Fischl painting at first glance it is a average american barbeque, but closer investigation reveals the actual distrburbance.'

6. One, its more structural sound two, make building visually graceful

7. Yes,

8. 8 ways,

The lager shape is placed closer to the fulcrum than the smaller shape

Multiple small squares, acting together as the larger square balancing the smaller

A small solid object that balance a large open object

a textured shape that balance a open shape near the fulcrum

A smaller shape placed near the bottom of the boundry with the larger shape above

the smaller shape intersects the bottom edge while the larger shape moves away from the edge

The larger top shape as a diagonal orientation while balancing the three smaller shapes

A smaller different shape balance the larger shaper

9. Yes, it is almost like a doubled symmetrical balance, which is still balance

HomeWork 3

1. Why is it important to design the positive and the negative shapes of a composition?
2. What is the difference between representational shapes and abstract shapes?
3. What are some of the ways emphasis can be achieved?
4. What kind of subjects attracts attention?
5. What happens when there are too many focal points?
6. Why is emphasis important, especially for graphic designers?
7. Which is more important: a strong focal point or unity?

1. Multiple interpretation can be gained as well as the image becoming more memorable

2. Representational shapes are specific to subject matter while abstract shape will be more diluted or distilled.

3. Emphasis can be achieved through High definition or low defintion the eye will usual snap to what object is in better focus. Emphasis Can also be achieved by placement.

4.Emphasis can be obtained with anomalies or the focal point of the frame.

5. Chaos, then the audiences' loss of focus or interest.

6. Being intentional with emphasis allows the designer to navigative the flow of the audiences' eye.

7. A strong focus point, from there it would be easier to build the rest of the design.