It is always a tough decision for me picking laundry detergent. Tide washing detergent, like the other bright colored liquids, has very thick strokes for its wordmark. This sans-serif font has more of a grotesque style. I am guessing the font is custom made. I think a rounded frutiger might be the closest comparison to the Tide wordmark. Again type with tight kerning usually catches my eye quickly.

This is one of my grandma's favorite products, I think she just likes the font. The light handwritten script, gives it a very sophisticated feeling. Blue is always a strong color for building trust between manufacturer and consumer. I can't figure out why they cut off the y and the s so sharply.

I think one of the reasons I saw this movie is because of the font used in the advertising. Although what is funny is that there is a completely different font at the opening screen. I think they ran out of time in post production and used Unvers or something like that. I wish they keep the yellow in the font to give it more of a sandy feeling. I just noticed it after I bought the movie.

This clean cut logo reminded me of bahuas, as I was scrolling through the CommArts web site. The design firm here is Dowling Duncan. The light font kinda feels like clothing for petite women. I like the way the hid the r within the b by change the color of the stroke. I think the font caught my eye just because it is a san serif style and I naturally tend to lean toward those.

Because I am in the process of looking for some new shoes, I thought puma had an interesting bag/box. Puma is like the fancy Nike. I think the font is or something with the same san serif feel. It looks like a rounded version of Futura Display. It's bold font speaks confidence in the product, spacing is also close to achieve a more unified feel. I usually don't buy puma's but the condensed font style drew me in.

I was just at best buy a couple days ago and just notice how blan the logo was, yet I still love the store. I think the font is a bold version of Gill Sans. The close spacing gives it a very busy feel. I think the yellow is what adds the energy. I guess it serves it purpose as identity , says it plain and clear, buy the best stuff here.