Hw

This elongated San-serif logo has a scripty feel to it, I think that's what caught my eye in the first place. The clymer wordmark usually does not appear in many commercials, but most mechanics could identify it easily by the swooping R. The spacing seems not to be constant the Y and M collide while the E and R have decent spacing. The font look like Heywood the most, but that swishy R is throwing me off. Heavy Black caps screams for attention when sitting next to other books on the shelf.

Hw

Of course, I had to do one of the apple product logos. Clean cut and professional, this wordmark is as minimal as minimal as it gets for advertising. The font style is a custom version of Garamond narrow. The kerning is more spaced than usual giving the eye less to think about. The thickness of all the stroke are consistent, which adds the uniform feeling mac embodies. I see this book everyday, I am not really attracted it I am just dutifully connected.

Blog

While shopping I stumbled upon this logo. I like this advertising because the mountains look like onions. Having onions in white lettering brings great imagery to my mind and tears. It's easy to identify the sans serif font as univer or something similar. The mountain type is in the modern style, yet whatthefont refuses to cooperate with so I am guessing Usherwood. All the spacing gives drama to each letter.

Homework

One of my brothers favorite books in his younger years. Since What the Font constantly fails me, I guess the font is catull. The font seems to be serif and glyphic in style. This book is about 17 in tall so the font is huge which helps the reader visualize a dinosaur. The spacing between the O and S is even but the R and S seem to be running into each other. The color reminds me of hard, dry Earth. Overall this font brings back memories.